A/B Testing, Insights and Link Popularity
Though A/B testing was covered in the last class cycle, it
has carried over into this one with all groups designing a test ad for their client/web
page. A/B testing allows 1 variable to be tested in real time so that data may
be analyzed. This has had me looking up examples and finding the most
interesting things. The lesson here is that data is vital, and to go with your
gut is to risk impressions and completion rates. The first link allows the
reader to benefit from the analysis of why the winner was successful, the
second has a nice feature of allowing the reader to participate in the test-you
select A or B & then view what actually won over in public testing.
Google analytics is a topic that could be explored
endlessly. Insights is very interesting with dimensions (descriptive data sets)
and metrics (measurements of that data) for each. I was amazed that 80 segments
are reported on automatically including geography/location, page lode time. Who
exits? Where are they from (location around the globe)? What search engine
referred them? Where did they exit?
I am intrigued with the concepts discussed in Stokes 6.5:
Link Popularity. Tactics include creating a game, tools i.e. calculator or widget/app
and putting quality industry specific content on your web site. What would fit
with Literary Art Boom’s web content & mission? Would it be an interactive tool
to create a zine on their site & post it to a Graffiti like wall/web page?
An article about teen writing & effects on school success? An app that lets
young children associate pictures & words in story form, printable in book
like format? These tactics attract those with a genuine interest in content
available on your web page. Once there,
browsers are more apt to look around if the material referenced is relevant to
them. This avoids a high bounce rate (percent of single page views). Pleased
and captivated visitors will pass along the link to your web site containing
the tool, gadget, article etc. Word of mouth works wonders for Good, solid
referrals are so important in the world, why would it not be the same in the
virtual world? This entire concept is very relevant & worthy of
experimentation. My goal for this upcoming week is to investigate tactics that
I could employ on this blog to mimic what the LAB could utilize. Currently we
as a class are writing & tagging Stokes & GOMC all the time, are we
increasing their search engine rankings? How do you as class participants feel
about promoting these entities? Who would you like to promote? Does this
section (list of tactics) give you, as a reader, ideas for promoting a personal
or friend/family members web site? What are they?
Google Adwords ads. What is allowed & what is not?
