Last Blog Posting!

The material within the Global Marketing Class has been eye opening regarding the world of on-line marketing. I do not think I will ever look at a text or display ad the same way again. My eye is drawn to ads with each search I conduct on the internet. Now I think- why is that ad in this position on the page- what factors are the most important in its success? Is that an expensive keyword? Is it generating a lot of clicks or just impressions? I find myself counting the characters in ads since developing ads that fit within the character limit was a challenge.... The course has inspired me to create future blogs for Chatham's PA Program, where I work. It has also given me vast food for thought about what makes for success in any business with an on-line presence. It is not enough to bring the public to your site. They must be individuals who want your product (target audience) be drawn through your web site pages, completing the actions you want them to complete that will lead them towards conversion. I was previously aware that Google provided educational material on the web, but I really had no idea how much they have invested in courses for making Google Analytics (for example) highly accessible for all levels of learning. The videos we watched over the 14 weeks varied in quality; I found the Google Analytics Platform Principals to be highly digestible and very practical in scope. I would definitely recommend this course to anyone looking to increase their working knowledge of Google Analytics. I am looking forward to seeing how the Literary Arts Boom GOMC campaign turns out. We have already learned a great deal from the information generated already. Thank you Dr. Chung for this opportunity to learn about this exciting advertising tool in the real world sandbox!